Notepad++ is also extensible via plugins. This is so, so, soooooo super useful a tab for each client with notes or code or to do list. Needless to say, I can have multiple tabs open at the same time with this app. It would be like using Internet Explorer 6 all over again, with 20 windows open. My writing, working, and internet life would be a disaster without tabs. That being said, it’s easy to write lots of content with it. Yes, I know other apps offer the same thing. It’s very easy on my eyes.Īnother nice feature that I take advantage of is auto-completion. However, if I’m editing some code I can set it to highlight the syntax of that specific code. For example, I have it set to a dark background and white text. It’s very easy to customize to suit my needs. Yes, everything you’ve heard about Notepad++ is true.
Word processors or GDocs alone could never work. The emails we create for our client’s outgoing campaigns are all custom HTML. I have access to many of our client’s website backends which are mostly WordPress, but which occasionally need some custom PHP or CSS or even plain old HTML editing done. Duh! Marketers! If I just stuck to writing blogs and other marketing material I would just use Google Docs or Microsoft Word, and it would be fine. Working at an agency, I tend to write a lot. Why would a marketing person be using an app that’s meant for programmers? I use Notepad++ because I work at an agency. Stuff that makes our jobs easier, faster, and overall, more polished. There are many small tools and apps we use every day that you wouldn’t normally associate with a marketing position. And while it’s true these things get used, they are not the be all, end all tools for marketers. When you think of marketing tools, what do you picture? You probably think of pieces of software like Photoshop, a CRM, or even a marketing automation platform. These posts will consist of a particular tool or app and why we (or just I) choose to use said tool. This is the first in a series of posts regarding the everyday tools we use at CleverFunnel.
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